The 2025-2026 Calendar Ideas to Celebrate, Connect, and Sell with SMS

From Labor Day tee-offs to Ugly Sweater Day laughs, our Holidays and Fun Day Planning Guide (straight from The SMS Marketing Playbook for Country Clubs) gives you a ready-made calendar of excuses to text, connect, and keep your club buzzing year-round.

Turn Holidays and FUNdays into High-Impact Member Moments

Holidays and seasonal events give you built-in opportunities to connect, engage, and inspire action—whether it’s filling tee sheets, boosting pro shop sales, or packing the dining room.

Instead of scrambling at the last minute, use this list as a systematic calendar of connection points to plan your SMS marketing (and other campaigns) in advance. A quick, well-timed text reminder can make the difference between an sparse nine and dine event and a sold-out wine dinner 🍷.

Want to dive deeper into the strategy behind why SMS works so well for clubs? Check out The SMS Marketing Playbook for Country Clubs for the full breakdown of building your digital foundation, pairing email and text, and measuring what matters.

Think of this holiday guide as your plug-and-play playbook extension—complete with ready-made occasions to promote events, sales, and experiences that keep members coming back for more.

Holiday and Promo Dates for 2025

SEPTEMBER 2025

1 Labor Day
4 NFL Season Kickoff
21 World Gratitude Day
22 First Day of Fall
22–24 Rosh Hashanah
24 National Women’s Health and Fitness Day
29 National Coffee Day

OCTOBER 2025

1 World Vegetarian Day
2 Yom Kippur
7 National Taco Day
16 Dictionary Day
31 Halloween

NOVEMBER 2025

5 American Football Day
15 America Recycles Day
17 National Take a Hike Day
23 National Espresso Day
27 Thanksgiving Day
28 Black Friday

DECEMBER 2025

1 Cyber Monday
14 National Free Shipping Day
14–22 Chanukah/Hanukkah
19 National Ugly Sweater Day
21 Winter Solstice
24 Christmas Eve
25 Christmas Day
26 Boxing Day

Holiday and Promo Dates for 2026

JANUARY 2026

1 New Year's Day
2 National Science Fiction Day
4 National Trivia Day
15 National Hat Day
18 Martin Luther King Jr. Day
24 National Compliment Day
29 National Puzzle Day

FEBRUARY 2026

2 Groundhog Day
7 Super Bowl Sunday
9 National Pizza Day
12 Lincoln's Birthday
14 Valentine’s Day
16 Mardi Gras
16 National Pancake Day
17 Ash Wednesday
22 Washington’s Birthday (Presidents Day)

MARCH 2026

2 National Read Across America Day
6 Employee Appreciation Day
8 International Women’s Day
14 Pi Day
17 St. Patrick’s Day
20 First Day of Spring
29 National Mom and Pop Business Owners Day

APRIL 2026

1 April Fool’s Day
7 World Health Day
10 National Siblings Day
13 Thomas Jefferson’s Birthday
15 Tax Day
22 Earth Day
23 Take Our Daughters and Sons to Work Day
25 Arbor Day

MAY 2026

1 May Day
4 Star Wars Day
5 Cinco de Mayo
6 National Nurses Day
9 Mother’s Day
15 Armed Forces Day
25 Memorial Day
31 National Smile Day

JUNE 2026

5 World Environment Day
14 Flag Day
15 Father’s Day
19 Juneteenth
21 First Day of Summer
26 National Take Your Dog to Work Day

JULY 2026

4 Independence Day
6 National Fried Chicken Day
17 World Emoji Day
20 National Moon Day
24 National Cousins Day
30 International Day of Friendship

AUGUST 2026

2 National Ice Cream Sandwich Day
8 International Cat Day
10 National S'mores Day
13 International Left-Handers Day
19 World Photo Day
26 National Dog Day

SEPTEMBER 2026

7 Labor Day
10 NFL Season Kickoff
21 World Gratitude Day
22 First Day of Fall
28 National Women’s Health and Fitness Day
29 National Coffee Day

OCTOBER 2026

1 World Vegetarian Day
4 National Taco Day
12 Columbus Day / Indigenous Peoples’ Day
16 Dictionary Day
25 National Art Day
31 Halloween

NOVEMBER 2026

5 American Football Day
11 Veterans Day
15 America Recycles Day
17 National Take a Hike Day
23 National Espresso Day
26 Thanksgiving Day
27 Black Friday
30 Cyber Monday

DECEMBER 2026

14 National Free Shipping Day
14–22 Chanukah/Hanukkah
18 National Ugly Sweater Day
21 Winter Solstice
24 Christmas Eve
25 Christmas Day
26 Boxing Day
31 New Year's Eve